Amazon India witnessed the biggest ever 48 hours of shopping during the ‘Great Indian Festival Sale 2023’ with a record 9.5 crore customer visits. In a press statement, Amazon India said that shopping by Prime members spiked 18 times in the first 24 hours of PEA (vs average daily purchase), which was the highest ever.
Amazon India Vice President and Country Manager Manish Tiwary said, “The first 48 hours of Amazon Great Indian Festival 2023 has been absolutely remarkable! We are elated to witness the biggest ever opening with record customer visits, and highest number of Prime members shopping during the 24 hours of Prime Early Access. I’m thrilled to share our customer transactions and orders were the highest ever for Amazon.in, along with highest seller participation, and most product launches from top brands.
“A big thank you to our customers, brand and bank partners, sellers and delivery associates, for this euphoric start to Amazon Great Indian Festival 2023”, Tiwary added.
Amazon stated that over 80 per cent of customers were from non-metro cities and added that more than 65 per cent of the sellers during the first 48 hours of the Great Indian Festival hailed from tier 2 and 3 cities.
Tens of thousands of sellers registered on Amazon.in in last 2 months, stated the e-commerce platform, which has 14 lakhs sellers in India.
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There was a spike of more than 35 per cent in small and medium businesses who secured sales within the initial 48 hours of the sale as compared to 2022, marking a new record, Amazon stated.
According to Amazon, most preferred smartphone brands during the first 48 hours of sale were OnePlus, Samsung, and Apple amongst others. Customers purchased more than 100 OnePlus smartphones every minute in the first 48 hours of the sale (2.5 times more than 2022). Additionally, Samsung drove premium phone demand, with their flagship Galaxy S Series growing three times over the last year.
Moreever, sign-ups on Amazon Pay UPI grew the highest ever at 37 per cent YoY, since its launch, the e-commerce platform stated.