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Amazon’s streaming service Prime Video will introduce an advertising from next year, despite telling Mumbrella last October they had “no plans for an ad-supported tier“.
The company announced over the weekend that, from next year, users will have the option to sign up for an ad-supported tier if they wish to, with the price to be announced at a later date.
The current price of Prime membership will not change, an approach different from Foxtel’s Binge, which added ads to its existing ‘Basic’ tier, and introduced a more premium ad-free plan.
Prime Video is also expected to have “meaningfully fewer ads” than linear TV and other streaming TV providers.
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The streaming service’s current library houses Amazon Originals series including The Lord of the Rings: The Rings of Power, The Boys, Tom Clancy’s Jack Ryan, Citadel and The Wheel of Time.
It also grants access to 14 Prime video channels, including the likes of Paramount+, hayu, BritBox, MGM, AMC+, Lionsgate+, and DocPlay – many not available anywhere else in Australia.
According to a Kantar survey, Amazon Prime Video was one of the fastest growing Subscription Video On Demand (SVOD) services in the fourth quarter of 2022.
The company’s Originals — including Lord of the Rings: Rings of Power, and The Boys, alongside a variety of TV series or classic films — was increasingly a driver for new sign-ups.
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