AMAZON has recently remodeled two of its grocery stores that include Krispy Kreme Doughnut shops inside.
The Amazon Fresh locations in Chicago have doughnut shops right near the front entrance.
Shoppers can indulge in baked items, hot and iced coffee, and other caffeinated drinks.
The stores in Schaumburg and Oak Lawn, Illinois, are the first Amazon Fresh stores to house the Krispy Kreme Doughnut shops of its kind, according to a company blog post by Claire Peters, worldwide vice president of Amazon Fresh.
Peters said that the doughnut shops will feature fan favorites like Original Glazed, Chocolate Iced Glazed with Sprinkles, and Glazed Raspberry Filled doughnuts.
Besides the in-store cafés, the remodeled stores will have 1,500 new national and private label items, mostly in their dairy, snacks, health, home care, and baking product sections.
Remodeled stores have high-tech options for customers to shop seamlessly, such as self-checkouts and the latest version of Dash Cart.
The smart shopping cart allows Amazon Prime members to buy their groceries without even going through checkout.
Peters also touted Amazon Fresh’s 10 percent discount on certain items for Prime members at all locations.
There are also perks for families shopping with kids. Amazon Fresh will provide “kid-friendly” shopping carts and a Fruit Freebies for Kids program that gives out free fruit to children.
Amazon execs are focusing on their existing stores before jumping into any expansion plans.
“We’re hopeful that we will find that format and that it gives us the type of results that give us confidence to want to expand more broadly,” Amazon CEO Andy Jassy said in early August on an earnings call.
“But we won’t expand unless we see that type of resonance. We’re not just going to be undisciplined. We’re going to be thoughtful and disciplined about it.”
There are currently 44 Amazon Fresh stores across the United States.
Amazon’s grocery stores, which include Whole Foods, Amazon Fresh, and Amazon One have jumped seven percent in sales over the last year.
Despite the success, the company has struggled to keep up with the impressive growth, with reports of dozens of Amazon Fresh stores that were leased out but never opened.