At a time when Hollywood actors and writers are on a strike demanding better pay and protections against artificial intelligence (AI), streaming giant Netflix has posted a high-paying job posting for AI. The job posting, offering as high as $900,000 a year, is for a machine learning, AI product manager.
This is causing further worries among the already-insecure Hollywood writers and actors, who are on strike since May 1. The writers seek a ban on AI being used to write or rewrite literary material, and a ban on AI being used as source material for new works.
Apart from the above-mentioned job posting, Netflix has also invited applications for technical directors for generative AI.
“Machine learning impacts many exciting areas throughout our company. Historically, personalisation has been the most well-known area, where machine learning powers our recommendation algorithms. We’re also using machine learning to help shape our catalogue of movies and TV shows by learning characteristics that make content successful. We use it to optimise the production of original movies and TV shows in Netflix’s rapidly growing studio,” Netflix says on its website.
In the post posting, Netflix said machine learning is already helping innovation in all areas of the business. From helping it buy and create great content, helping members choose the right title for them through personalisation, to optimising its payment processing and other revenue-focussed initiatives.
The actors on strike are represented by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the writers by the Writers Guild of America.