Online marketplaces in the United States including Amazon face hurdles in keeping counterfeiters off their platforms and fake merchandise from entering their warehouses. The new programme mimics data exchange programmes by the credit card industry to find scammers and identify their tactics.
Stores and Amazon marketplace sellers can anonymously contribute information and records flagging counterfeiters to a third-party database or use the database to avoid doing business with the bad actors.
“We think it is critical to share information about confirmed counterfeiters to help the entire industry stop these criminals earlier,” Dharmesh Mehta, Amazon’s vice president of selling partner services, said in a statement.
The Seattle-based retail giant piloted the anti-counterfeiting initiative in 2021 with an undisclosed number of apparel, home goods and cosmetics stores, where counterfeiting is most common.
As part of other anti-counterfeiting efforts, Amazon is also working with the U.S. Customs and Border Protection on a data pilot that helps the company identify and target low-value e-commerce shipments that may be counterfeit goods or break other regulations.
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Six million counterfeit items removedAmazon removed six million counterfeit items globally from the supply chain in 2022, the company said in a report earlier this month. The ecommerce firm said that it stopped over 800,000 attempts to create new selling accounts in 2022, preventing bad actors from publishing a single product for sale.
The figure has come down from 2.5 million attempts in 2021, and 6 million attempts in 2020.
“The strategic combination of industry-leading technology and experts are successfully stopping bad actors and making an impact beyond Amazon’s marketplaces and stores – identifying, seizing, and appropriately disposing of over six million counterfeit products in 2022, preventing them from reaching customers and being resold elsewhere in the global supply chain,” the report said.
The report said Amazon’s Counterfeit Crimes Unit sued or referred for investigation over 1,300 criminals in the US, UK, EU, and China in 2022.